• [Sep 23] James Taylor writes: . . I SPENT some time this weekend contemplating if any of the Laws of Marketing that I use in my day job could be applied to the Scottish Lib Dems. I recognise in doing this I may be burnt at the stake by some of my more open-toed Liberal friends, but feel free to discard whichever of the Laws you feel are unapplicable. Enjoy…
1.The Law of Leadership . .
2. The Law of Category . .
3. The Law of Mind . .
4. The Law of Perception . .
5. The Law of Focus . .
6. The Law of the Ladder . .
7. The Law of Duality . .
8. The Law of Opposites . .
9. The Law of Line Extension . .
10. The Law of Sacrifice . .
11. The Law of Attributes . .
12. The Law of Candour . .
13. The Law of Singularity . .
14. The Law of Success . .
15. The Law of Failure . .
16. The Law of Resources
I'm sure you'll disagree with me on some or all of these laws. You may think that it's wrong to make direct comparisons between marketing and politics and you may be right. However I hope you take these 'Laws' in the spirit in which they were written. What I hoped to do here is think about how we position ourselves as a party and get our message across. So what would your Laws of Politics look like? . .
* James Taylor is a serial entrepreneur working in the UK and USA, as well as a former Scottish Liberal Democrat candidate. He is on Twitter @liberalthought and his website is www.jamestaylor.me.
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